What is a Backlink?

what is a backlink

A backlink (also known as an  incoming link) is when a third-party site links to yours. This will usually be a text link, but could also be an image link. Having backlinks is extremely important for pushing a website up the search engine rankings and thus for getting visitors to your website. Getting the Foundations [...]

How To Market Your Business On The Internet

how to market your business on the internet

So you want to market your business online,but what do you do, where do you start, how do you do it? To begin, let's start with the result that you want to achieve. What do you want to get out of your online marketing? For businesses there are only ever two true goals from any [...]

Why Your Own Website Beats Yellow Pages Everytime!

website or yellow pages

Print directories as a source of leads for your business are rapidly declining as an effective option as more and more customers turn to the internet and, specifically, Google when looking for local products and services. The painful truth is: if you are still using the Yellow pages, Thompson Local or any other print directory [...]

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Optimize Your Website for Search Engine Marketing

Thumbnail image for Optimize Your Website for Search Engine Marketing

For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media’s attention and Twitter and Facebook are garnering a lot of the hype, search still trumps them when it comes to driving traffic and being discovered by potential new customers. Because of the importance of search [...]

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Boost Sales With A Website – Part 2

email-marketing-london

Many businesses have a website created and then fail to market it correctly, making it essentially worthless.  The owner then decides that "the internet doesn't work for my business." Unfortunately just having a website is not enough – you need to do some work to make it contribute to your business. The first thing that [...]

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Keywords And How Your Business Can Profit From Them

local-search-keywords-london

Google When someone wants to find something on the internet they will invariably use the Google search engine to search for websites relevant for that term. There are many search engines to choose from but in the UK Google is by far the most widely used and so it is important to understand how Google [...]

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Choosing a Domain Name For Your Website

Big Mistake Many small businesses make an understandable mistake when choosing a domain name for their website. I see many websites that have the name of the business as their main URL and in my opinion this is a big mistake. There are exceptions – if the name of your business combines the nature of [...]

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Local Business Press Releases

Many business owners consider press releases to be the preserve of large national, or multi-national, corporations, but nothing could be further from the truth. In fact the savvy business owner will have used press releases with their local newspapers and media to raise awareness of their products and drum up business.   Press Releases on [...]

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Does Your Business Need A Website?

The days of even local businesses being able to ignore the internet are over! The changing habits of consumers and the effects of the global downtourn have combined to make it vital that businesses cut costs and optimise revenue streams whenever the opportunities present themselves. Consumer Habits Consumer habits have changed in two ways; most [...]

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Boost Sales With A Website – Part I

Company Videos If, like many small, or medium-sized, business owners you are wondering exactly what a website could do for your business, think about this. It is a technique that has a proven theory behind it that will increase the number of sales that your business makes. It is very simple. Questions Who would you [...]

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